Academic Ghostwriting: Qualitative Interview
A qualitative interview requires extensive planning, because it is much more than just an intensive, topic-oriented conversation.
In the interview, it is important to give the interviewee on the one hand enough space for his personal views, his experiences, interpretations, fears and hopes. On the other hand, the conversation should remain focused on the subject matter of the investigation.
The exact preparation is central to the performance of a qualitative interview: the topic areas must be created and delimited, the interviewer has to think about what the conversation might look like, when it will be necessary to catch up and when it makes more sense, the conversational flow of the other person to interrupt.
The problem with this: A conversation can never be completely planned: Some respondents are rather taciturn and respond only to more targeted inquiries, while others are very talkative and have to be gently steered now and then in the right direction. Good preparatory work is also helpful here as it defines the general conditions of the interview and constantly reminds the interviewer which kind of inquiries or remarks make sense, without distorting the response behavior – and thus the results – with particular reference to the infamous “interviewer”. Effect “, according to which already its appearance, its gestures and facial expressions can massively influence the answers.
Interviewers who turn to academic ghostwriters can clearly benefit from their wealth of experience: ghostwriters know the relevant literature. They know how to focus on topics and, if they wish, they also create complete discussion guides that help to structure the interview. As a result, the answers required for the subject matter are often more concise, which also facilitates the evaluation – which, incidentally, can also be performed by an experienced ghostwriter.
On request, ghostwriters can of course also handle the interview themselves – by telephone, via the Internet or in person – in addition to conception and evaluation, so that the work is of one piece.